Olga Vorobyeva

Marketing Strategist

Olga Vorobyeva is a Founder of Iconised, a data-driven Marketing and PR consultancy, that is created to satisfy DLT-powered startups in their need to scale. Olga helps companies to determine their positioning and deliver appropriate communications strategies to the international investor community through zero-to-one strategy development and implementation. Olga started her career in FinTech marketing eight years ago, after obtaining a Master’s degree in Economics. Before Iconised, she held a position as a Head of Marketing and Community Management in SwissBorg - the first cryptocurrencies wealth management platform (raised 50 million USD). Olga has also been actively involved in various meetups and conferences, she organised more than 30 events and built a community totalling 50 thousand people in 3 months. Coming from the Swiss "Crypto Valley”, she is eager to unite the crypto-enthusiasts worldwide. Olga is a founding member of the Swiss Blockchain Association. She is a part of an international lobbying initiative and advocates for transparency and compliance within the blockchain and DLT ecosystem development.